The Company

Our journey starts back in 2012 in the Middle East, where we started off by providing fine gemstones to individual buyers in the Saudi and UAE market. We could see that the market prices that certain high street retailers were charging were astronomical, specifically for high end gemstones, and the market needed some level of disruption.

With our access to the supply chain, we identified an opportunity to bridge the gap between the large jewellery brands and the day-to-day customer. Using this to our advantage, against our competitors, we were able to capture a portion of the market and close several deals – enhancing our reputation as a brand that delivers exceptional service.

This led to the expansion of our operations, evolving from a sole gem trader, we extended our services to provide customized jewellery to our clients – with a real focus on offering them a fully interactive end-to-end experience, with the guidance of an industry expert who would support them throughout the entire journey.

Throughout the period of our operations, we have solidified a loyal customer base, and have even had the pleasure of creating iconic jewellery pieces worn by members of the Saudi Royal family on their wedding day!

Proud of our achievements to date, St Diamont has now expanded into the global market with the objective to provide certified, high-end jewellery to customers in Europe and disrupt the extortionate pricing habits of local jewellery producers. This has led to the establishment of a team located in London, UK to support all customers in the European jurisdiction, who have to date facilitated the journey of 6000+ happy customers in the United Kingdom, Norway, Sweden, France, Spain, Germany, and Poland.